Instincts - Eric's Blog

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Why AI Still Falls Short at Understanding Real Users

Came across a tool called Synthetic Users that simulates interviews using AI. It reminded me of a project I ran in 2023 using LLMs to generate proto-personas for my collectors. The tech is fast and can be useful in narrow cases, but it is not a replacement for real people. If you want real insight, you still need to watch real users. This post explores where synthetic interviews help and where they quietly fall apart.

Eric's Blog

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Eric P. Rhodes

A semi-regular newsletter at the intersection of art, life, and tech. I write mainly to capture my own history of thought and progression, but I hope each one carries a kernel of usefulness for you too.